A new way to attract more buyers - St Cloud area Real eatate agents working together

The goal in holding an open house is to attract potential buyers to your listing and get interested buyers to the home. We have tried a new method for attracting more buyers in one shot, really this works!

Hold a group open! As a listing agent it only makes sense to attract the most buyers you possibly can to your open house. Here is what I have done. Look thru the local listings and find every listing that is in close proximity to yours, by working with the other listing agents in the immediate area you can create a very attractive situation for the area’s active buyers. Reserve a large ad space in the paper, post the opens on all available websites, if time and the location permits flyer the surrounding area and post flyers at local stores, e-mail the entire MLS letting all of the other agents know so that they can inform their buyers, coordinate the ad with the newspaper, proof it and make sure that the billing is handled.

The main reason that this is so successful is that the buyer only needs to park their car once to walk thru every home in the neighborhood and see what is available in the area.

Convenient, yes, gas saving, yes, time and energy saving BIG YES! We have done this several times and had fantastic turn out for these group opens. I have received feedback from other agents who have participated that they had held multiple opens (on their same participating listing) before only to have complete shut outs (no one showing) but thru the multiple open they actually had several buyers attend. Our most successful group open to date was when we held the entire city of Holdingford open, agents reported between 9 and 27 guests at their opens and the following week 3 homes that participated went pending (offer on the home accepted and getting ready for the closing).

This is the ultimate in the “compete together” mentality for real estate agents: advertising costs go down, traffic increases and sellers get their home seen by buyers.

We are right now working on coordinating another group open for this upcoming Saturday June 28 in St Joseph MN from 1-3pm. There will be more information posted about this group open and how it is put together, there is a lot of work on the part of the listing agent who is coordinating it, but this is a great way to get homes SOLD and network with other agents in the area. 

As of this posting we were still finalizing who would be participating with the group open, we will have a full list of all of the listings that will be held open by tomorrow, as that is when our final ad is due. Stay tuned... 

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